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THE JOURNEY UNFOLDS
- Real moments. Real fans. The journey across continents has already begun -
HOW THE RELAY WORKS
THIS IS NOT A CAMPAIGN
This is a global fan movement.
Every scan adds a voice.
Every pass moves the message forward.
From pubs to streets to stadiums, football is being carried by the fans themselves.
If this ball reaches the World Cup, it carries every voice with it.
THE RELAY HAS STARTED
The first ball is in motion. The journey has begun.
WHO IS THIS FOR
The relay moves through fans, venues, and creators. Choose your role in the movement.
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